Chief
Principal Architect
Takes the brief, sets direction, routes the work, signs off at every gate.
WHEN ACTIVE First read of the brief, every review, every revision sign-off.
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I have a SketchUp file of a 3-bedroom apartment — redesign in Wabi-S
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The roster
One principal. Five specialists.
Specialist
Plan Drafter
Plans, sections, line work. Holds the drafting standards.
WHEN ACTIVE Schematic and design development.
Specialist
Space Planner
Programme, spaces, adjacencies, parametric structure.
WHEN ACTIVE Pre-design and schematic — before the line work hardens.
Specialist
Renderer
Photoreal output. Multi-angle hero views. The render queue.
WHEN ACTIVE Design development through pin-up.
Specialist
Materials Specialist
Finishes, colors, palettes, fixtures, furniture spec.
WHEN ACTIVE Concept through revision rounds.
Specialist
Lighting Designer
Natural and artificial light strategy. Atmosphere. Mood. Time of day.
WHEN ACTIVE Concept through revision rounds.
One Tuesday
Brief in at nine. Revisions by five thirty.
09:00 01 / 06
Brief in.
Client emails the kitchen revision. Bhavish forwards it to the studio.
Principal Architect 10:30 02 / 06
Scheme drafted.
Plan Drafter updates the plan. Space Planner adjusts the programme.
Plan Drafter · Space Planner 12:00 03 / 06
Materials proposed.
Materials Specialist swaps the floor — three finish options, paged.
Materials Specialist 14:00 04 / 06
Rendered.
Renderer ships four views. Lighting Designer locks the evening warm-light read.
Renderer · Lighting Designer 16:00 05 / 06
Pin-up.
Bhavish marks up two options. Redlines back to the studio.
Principal Architect 17:30 06 / 06
Revisions back.
Two corrected renders. Ready for the client tomorrow.
RendererWhat changes
Was: A revision used to take a day.
Now: It takes a redline.
Was: A scheme used to need a junior.
Now: It needs a brief.
Was: Pin-up day was a Friday all-nighter.
Now: It is a Friday lunch.
Selected work
Five pin-ups. One week.
Briefs we run
Residential Commercial Hospitality Outdoor Workspace Retail F&B Wellness
Bring the brief
Fill the sheet. We open the project.
Project name Your next residential, commercial, or fit-out.
Deliverable Scheme · plan · render · pin-up deck.
Principal You. Always.
Bring the brief → Founder call within 48h